One reality of e-commerce arena is its dynamic nature. Things keep on changing each moment. As technology advancement continues to take shape, innovations come up that alter how online business operates. Anyone seeking to remain at the top of their niche must be at par with the new trends. As you know, customer preferences keep on changing with innovation. So, failure to adopt a change will mean that you will have no one to offer your products.
A good example of what can happen in your business is Blackberry and Nokia. The two brands controlled the mobile handset market. However, their failure to adopt the smartphone technology made them irrelevant. This aspect is the same that will happen to you when you ignore e-commerce trends. Here are the 3 unique trends that will shape e-commerce and online selling in 2019 and beyond:
Chatbot usage in enhancing customer service
For the large part of 2018, many online businesses embarked on integrating their sites with chatbots. If you visit many online stores in Singapore, you can confirm that they have a chatbot. However, you might think this is a passing cloud. For your information, chatbots will continue becoming essential tools to boost customer experience. The demand for more information in the purchase decision-making process is necessitating implementation and development of chatbots. Hence, if you are yet to adopt the trend, you need to up your game. Otherwise, you will be a left out and a loser.
Are you selling in more than one channels? If not, you are heading in the wrong direction. In the current decade, selling in a single channel is not a profitable idea. Multichannel selling is the order of the day. Customers are seeking for sellers who will sell to them right at the platform they spend their day. Also, modern customers are having different shopping traits. For you to remain competitive, you must serve your customers according to their preference. You need to take your products where potential customers spend their day. Otherwise, you will always enjoy low profits and even loses if you fail to subscribe to this trend.
Automation of the inventory management
No dispute that inventory management is an essential activity in your business. You must have streamlined inventory management for you to stand out. However, with multichannel selling, managing inventories across various selling points can be a hard tackle. Due to this, automation is now a norm. You need to automate your inventory management. This way, you will maintain your relevance in the e-commerce industry in 2019 and beyond.
— Anne Lochoff (@Lochoffs) 11 de octubre de 2017