At times, you will hear experts and peers talking about scalability. Also, a Google search on the best features of an e-commerce solution will mention scalability as one of them. For a newbie in Singapore, this can be confusing. You may not understand the concept or its importance.
In a simple language, scalability refers to the ability of your e-commerce website to adjust to changes in traffic without having any harsh impact on its operations or loading speed. Thus, regardless of the number of users it receives, your user experience will not change. As such, scalability is a crucial aspect of your e-commerce website. Here are four reasons why it matters:
It is the central pillar of your online growth
Whether you are running a small online store or a mid-size business, one of your goals is establishing a business empire. You have a dream of becoming a global brand. As such, every solution you obtain or subscribe to must be in support of this dream. For this reason, scalability of your e-commerce platform is a big step in the right direction.
With it, you are certain of your growth. You can list more products without hurting your current customer experience. Also, choosing a scalable e-commerce solution helps you to avoid the extra cost in the future when your business outgrows the current platform. Hence, scalability is a crucial feature in your online business’s growth journey.
A power gear in enhancing your customer services
No doubt that customer experience is central in your online competition. The way you will treat your customers determines whether they will turn to your competitor’s site or come back for more services. As you know, your customers expect to your e-commerce website to load within the shortest duration as possible. In fact, no customer or visitor stand for an hour waiting for your online store to load. Hence, you need to consider the lodging speed. With scalability, your site loads faster even when the traffic exceeds the set limits. So, your customers will not experience delays. This way you harness your customer services and avoid losing sales.
You avoid losing sales during peak seasons
Imagine this happening to you: your site experiences a web crash during peak seasons such as Festive season, Cyber Monday, and Black Friday. What will be your experience? This situation happens despite preparing for the D-day. You have spent time in developing strategies for attracting customers on the said date. You’re focusing on doubling your profits. But during that day your website goes down, and all your efforts turn to waste and useless. You can change this by having a high scalable e-commerce website.